Conducting Business Experiments: Validating New Business Models – Well-designed business experiments can help validate assumptions and reduce risk associated with new business models.
Conducting Business Experiments: Validating New Business Models – Well-designed business experiments can help validate assumptions and reduce risk associated with new business models.
Research-Technology Management: Vol 61, No 2
https://www.tandfonline.com/doi/abs/10.1080/08956308.2018.1421381?journalCode=urtm20