Defining Enterprise 2.0

More and more often these days I get asked, “Does [offering X] from [vendor Y] qualify as an Enterprise 2.0 product?” Established vendors of collaboration software are modifying their offerings and repositioning them as social software platforms that have all the features and functions necessary to support the new modes of interacting and getting work done. Smaller companies and startups often say that the established vendors “just don’t get it” and that the new features they’ve incorporated–blogs, wikis, discussion forums, tags, etc.–are just window dressing on products that are still essentially geared for Collaboration 1.0. – Andrew McAfee