The basket page on an ecommerce website serves one purpose. It allows the customer to check that they have everything they want in their order before they click the checkout button and go on to complete their purchase.
We’re also asking the page to allow the customer to:
- Add a donation
- Add Gift Aid
- Apply a coupon code
- Add a add-on product
- See related products
- Continue shopping
With all of these extra elements the page becomes very full, and so difficult to allow the customer to a) know what actions to take on the page, and b) convert. But we’ll get it up and then test the hell out of it.