A sixth user need
As well as these five, ‘Safer’ is a high-level user need.
Five user needs
There are only five user needs:
- Better – higher quality
- Faster – save time
- Cheaper – save money
- Easier – save cognitive load
- Higher status – feel more important
A career of weeknotes
So far, I’ve done 516 weeks of consecutive weeknotes. I have approximately 557 weeks until I retire. If I keep up weeknoting until then I’ll have over a thousand weeknotes charting my product career. I wonder what I’ll think of it all then.
Opportunity → Leverage → Advantage
Three word framework for product strategy: spot the opportunity, apply leverage, and gain the advantage.