What Makes A Strategy “Good?”
https://digitaltonto.com/2023/what-makes-a-strategy-good/
We need to take a more Bayesian approach to strategy, in which we don’t pretend that we have the “right” strategy, but endeavor to make it less wrong over time. Good strategy isn’t a master plan, but a process of discovery. It is, most of all, an iterative set of choices made about how to address meaningful challenges.