Sign-up for 100 innovation ideas email at innovat100n.com

Idea

An automated weekly email for one hundred weeks, each with a short essay about an idea that has shaped the field of innovation.

MVP

One hundred tweets of quotes about innovation with a link to innovat100n.com to gauge interest and collect subscribers.

The results: almost no engagement in the tweets and only one subscriber.

Tech stack

• Domain name and DNS – Netlify
• Landing page and email automation – Mailerlite

Status

Shutdown. Not enough interest (from others or myself).

Lessons

No one wants emailed essays about innovation. It’s just too general. Guided email learning ‘courses’ need to be more specific about the outcome a subscriber will achieve.