Collecting, analysing, and making decisions with massive amounts of data is something digital and IT departments in all kinds of companies across all kinds of industries aspire to. But if the data being collected isn’t clean, isn’t trustworthy, isn’t reliable then it’s going to lead to questionable results or complete errors.
There’s a lot of talk about Big Data and how companies can and should use it. I wonder if there could ever be a successful zero-data business? And if there could, what industry would be best suited, how would the business operate, and what would the benefits be?