Charity Service Model Canvas – iteration 1

This is the first iteration of my Charity Service Model Canvas.

The good thing about a canvas is it encourages you to think about how the things on each box connect and support each other. Are the outcomes realistic given the funding and resources? Are the marketing channels going to be effective for those beneficiaries? Will the outcomes actually meet the need?

Needs

What needs will the service address?

Commissioning body

Is the service being commissioned by a local authority, for example? If so, what conditions will there be to adhere to that will shape the service?

Marketing channels

How are the right people going to know about the service, including beneficiaries, refers, supporters?

Beneficiaries

Who is the service for?

Who will benefit from access the service, just the beneficiaries, or also their family, school, local community?

Activities

What is the service going to offer?

Do the Activities require any Resources or Supporting services?

Will these activities contribute to achieving the Outcomes?

Supporting services

What else is required to run the service that the charity itself cannot provide, e.g. taxis, building hire?

Outcomes

What will the service achieve? How will this be measure and reported? Will the Outcomes match the Needs?

Costs

What aspects of the service will have costs, e.g, staff wages, admin time, consumables, building hire?

Funding

What sources of funding will be available?

Will the funding provide full cost recovery?

Over what time period of funding available, and how will the service be funded after that?

Resources

Staffing – Will extra staff have to be recruited?

Skills – What skills are needed to deliver the service? Do we have them, if not how are we going to get them?

Technology – What technology will the service need? Do we already have it or will we need to build/buy it?

Time – How much time will be spent delivering the service, e.g. 8 hours a day, 1 day a week? How much time will be spent administering the service? Include support functions such as finance? How long is the service expected to last?

Manifesto also have a canvas. Theirs is far more thorough and better thought out than mine.

CRITICISMS, VARIATIONS AND EXPERIENCES WITH BUSINESS MODEL CANVAS

The objective of this study is to highlight the importance of the use of BMC to the entrepreneurs and the academic world. In pursuing this objective, the authors want to discuss the BMC problems and criticism and show its variations in order to help entrepreneurs use these models in the right way ‚and successfully plan their businesses. The shortcomings and weaknesses of the model will then be compared with experiences made in the class ‘Entrepreneurship II’ offered in a undergrad course of Business at a Brazilian university in the state of São Paulo. The experience with them highlighted the importance of the use of BMC and it was helpful in developing their business plans. The contribution of this study to the body of knowledge is to fill the vacuum that exists in terms of academic study concerning the use of Business Model Canvas by the entrepreneurs when developing their business plan as well as to advance research in the areas of small and medium enterprises.