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Product Discovery: Pitfalls and Anti-Patterns

SVPG works with lots of product teams from lots of different companies. Many of these teams believe they are already doing Product Discovery. A few are doing it quite well, but unfortunately most are not. When this happens, it’s often because the team has the wrong understanding of either the intent or the techniques of Discovery.
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Product Research Rules! MtPCon London 2019

Product leaders are constantly asking if they are building the right features and products. One core reason is that there just isn’t enough research conducted toensure that the identified solutions match the problems. This talk covers some rules to help guide you.

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Exploratory Research Materials

A simple list of learning resources for folks interested in exploratory research and product discovery

https://www.notion.so/7f4693c723cb42e18e8b4ecdbc34db04?v=c24b148c0be947118d514a8e5123d77e