Today, generalists beat specialists. Specialists suffer from the focusing fallacy. When all you have is a hammer, everything looks like a nail. Generalists use mental models & first principles, which helps them navigate uncertainty, appreciate ambiguity, & leverage volatility.

Roger on 02/01/2021

Today, generalists beat specialists.

Specialists suffer from the focusing fallacy. When all you have is a hammer, everything looks like a nail.

Generalists use mental models & first principles, which helps them navigate uncertainty, appreciate ambiguity, & leverage volatility.

Building an ecommerce team: Start with generalists or specialists?

Roger on 23/03/2016

How should you go about building a new ecommerce team for an existing business?

With extra capacity required across the business in marketing, merchandising and product lifecycle management, development projects, and business processes, how do you decide on the best approach for building a lean but effective team?

Do you start with a generalist who can do a bit of all, or a specialist to take over one aspect more completely?