Growing membership after it plateaus
Patreon founder Jack Conte shares four ways to grow your membership after it plateaus based on research they did with creators on the platform who have successfully done just that.
Patreon founder Jack Conte shares four ways to grow your membership after it plateaus based on research they did with creators on the platform who have successfully done just that.
I had a interesting chat about membership, developing membership packages, increasing revenue for the organisation, and delivering benefits for the members.
For me, the key takeaway was that the aim of a membership programme should be about creating a sense of belonging for the members. If a membership programme offers benefits that the members purchase and don’t have any emotional connection to, don’t feel any sense of belonging to, then they are just buying a service. They aren’t members, they are customers.
The other important concept that sets membership aside from just purchasing a service is that it creates a virtuous circle of people becoming members because they have that emotional connection with an organisation that delivers that a sense of belonging and benefits that reinforces that emotional connection, or encourages them to help other people establish their emotional connection.