Retention and conversion
“1. Retention rate: “Customers Retained in Current Period” by “Total Customers”.
2. New Customer Rate: “New Customers” by “Total Customers”.
3. Churn Rate: “Customers you failed to retain” by “Total Customers”.
4. Growth: is the difference “New Customer Rate” – “Churn Rate”.
5. Total Customers: coming into a period are the Customers Retained in the previous period and New Customers you will engage in the current period.”
— Santosh, Tinkeron