The future of showrooming and personality shopping

Zoot’s attempt at reducing the returns rate for clothing bought online by providing customers the opportunity to try on before they buy made me imagine a future of retail where shops have more changing rooms than product on the shop floor. A customer would order a number of items in different sizes, colours, styles etc., book a session in a ‘changing suite’ and have a personalised shopping experience to try on their choices in clothing. The suite would be much more than a changing room with a mirror and offer an ‘experience’ to buying online.