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How British Heart Foundation hopes its new social strategy will help people view it as a local charity

How British Heart Foundation hopes its new social strategy will help people view it as a local charity

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A Guide to Social Media Customer Care [Infographic]

A Guide to Social Media Customer Care [Infographic]

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9 Things You Should Know About Social Login & CRO

9 Things You Should Know About Social Login & CRO

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Seven guiding principles for implementing social customer service

Seven guiding principles for implementing social customer service | Econsultancy

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Social selling: What it is, and what it definitely isn’t

Social selling: What it is, and what it definitely isn’t

Not sure I agree, but it’s interesting nonetheless.

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What is Social Innovation?

What is Social Innovation?

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Social Mention

Social Mention

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Blog

The social media marketing of pets and mascots

Animals on the internet have always brought a smile to our faces. Lolcats shows that people like to share the antics of their pets and enjoy laughing at other peoples pets. And it doesn’t stop there. Whether its a rubber duck or a real dog, animals and mascots are making their way into social media marketing. Is it a good thing? Are animals a good online marketing tool? They always have an air of fun and silliness about them which makes it difficult to take them seriously, especially when you know there is a person behind their amusing tweets. But maybe that’s the image you’re going for. Either way, I think the idea of creating an online presence for your company mascot needs some serious consideration before undertaking.

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13 Website Social Optimization Oversights That Make You Look Foolish

13 Website Social Optimization Oversights That Make You Look Foolish

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Reading

How Mobile, Social & Trust Are Shaping Local Search Usage

How Mobile, Social & Trust Are Shaping Local Search Usage