Weeknotes 13
What happened this week…
- Sent more TrustPilot review requests, had out first 2 Star review (because the Christmas card had glitter on it), but 96% are 5 stars.
- Worked on the ‘Improving Customer Services’ presentation for the Ecommerce Working Group.
- Confirmed ‘to be’ ecommerce process maps for RMSP, and checked that they are aligned with the work we’re doing over the next few months.
- Lots of number crunching to understand the profitability of the ecommerce business and support P & L reporting.
- Participated in Retail Customer Services Training to find out how customer services is approached in shops so the Online Shop customer services can be aligned.
- Prepared 95,000 emails addresses to send Christmas Cards email marketing too, and finished the Suppliers Christmas Cards email which includes some innovate forwarding-on email magic.
Read this week…
- Acquia, Magento Commerce Forge Partnership to Unify Content and Commerce (important because one of the future trends in ecommerce is commerce through contextual content)
- A2P: How Businesses and Customers Are Talking to Each Other
- An Introduction to Modern Agile
- An introduction to Wardley (Value Chain) Mapping
- Develop Your Startup with User Centered Design Canvas
Doing next week…
- MyMarathon sales report, and campaign-related sales analysis.
- Ecommerce Working Group presentation.
- Marketing planning and customer journey mapping.
- Social marketing plans for Christmas cards.
- Some more improvements on our automated reporting spreadsheets.
Interesting stat of the week…
- So far this year, 1429 people have placed a order for Christmas cards. 17 of them had previously purchased from the Online Shop which means that 98.8% of Christmas Card customers are new to the Online Shop.
In the not too distant future….
- More books from Gardners, and more products on Amazon.