Weeknotes #24
What happened this week…
- Reviewed our projects roadmap for February to July.
- Began setting up Freshdesk, our new customer services platform.
- Had a look at opportunities for personalisation of content on the Online Shop.
- Launched Mother’s Day cards.
- Met with an agency to discuss the feasibility of print-on-demand cards and ecards.
- Added ‘Reasons to buy from us’ to product pages.Began driving traffic for Dechox.
- Reviewed the Ecommerce budget for next year.Had the Ecommerce Monthly Management Meeting.
Read this week…
- Why omnichannel retailers won at Christmas
- Qubits Book of Big Ideas
- Identifying the conversion blockers on the mobile websites of 15 UK retailers
- Chatbots: the future of artificial intelligence for e-commerce
- User experience notes from 33 online charities
Doing next week…
- Customer Journey Mapping for Segment 1.
- Meeting with our Email service provider to look at driving more sales through email.
- Working on a Wedding Favours case study.
- Testing our Customer Satisfaction Survey.
- Working on the Customer Services Training Guide for Freshdesk.
- Visiting our warehouse to look at optimising stock levels.
- Sending our last review request email as part of the Trustpilot Trial and analysing the results.
Interesting stat of the week…
- Pin Badge sales for January so far are 175% up against the whole of December and 102% up for January this time last year, with 12 lines selling this year against 4 lines last year.
In the not too distant future….
- Going live with Freshdesk to handle all of our Customer Service enquiries.