Weeknotes #27
What happened this week…
- Revised roadmap to shift focus to marketing for next year.
- Marketing Planning for next year.
- Improved upsell offering on Donation Placecards.
- Reviewed requirements for next round of Magento work.Customer Journey mapping session.
- Liaising with Fundraising to bring customers to the Online Shop.
- Went to a Customer Services Strategy presentation by Zendesk.
- Changed Online Shop Navigation to highlight current campaigns.
Read this week…
- Why brands should be making more use of Pinterest
- How do I use Onboarding E-mails for my E-Commerce?
- Product Management in E-Commerce
- Minimum Viable Product – Getting a new product or service to market quickly and reducing risk and overhead at the same time
- How storytelling is helping brands sell more products
Doing next week…
- Ecommerce Marketing meeting to build plans and budgets for next year.
- Continuing to make improvements to the Online Shop to increase conversions.
- Building the ‘Gifts From The Heart’ email for Mother’s Day.
- Competitor Analysis for the Ecommerce Working Group.
- Website load time improvements.
Interesting stat of the week…
- Over the past five years the Online Shop has had 2.2 million visitors.
In the not too distant future….
- Analysis to understand the ‘Gift Givers’ customers group.