Weeknotes #34
What happened this week…
- Lots of analysis of sales, orders, units, returns, refunds, categories, departments and stock from the past twelve months to understand the ecommerce performance.
- Met with Community Fundraising to talk about working together on the Pedometer Challenge programme to sell more pedometers, and the Celebrations site to create a more cohesive offering for our weddings business.
- Started talking about using Qubit for personalising and optimsing links between the main website and the Online Shop, including some quick wins of showing related merchandise on event sign-up confirmation pages.
- Worked with the PR team to develop a case study around a supporter using our wedding favours at their wedding.
- Set up Facebook advertising for the Online Shop to drive more potential customers.
- The Ecommerce Monthly Management Meeting where we discussed the projects roadmap and agreed our strategic priorities for the next twelve months.
Read this week…
- The Year of Customer Experience: How Ecommerce Brands Can Prepare
- 10 Practical Product Image Tips that Will Boost Conversions
- The Beginner’s Guide to Advertising on Instagram
- Fitbit: A Usability Case Study
- 8 tests we’d love to perform on the Comic Relief donation form
Doing next week…
- Our Facebook advertising is going live to target potential wedding favours customers.
- Arranging finance transfers to give the Fundraising Team the money we made for them.
- Analysing the past year’s performance data for the Online Shop.
- Going to the ‘Catalysts of Change’ retail technology event to learn more about how to use Qubit for personalisation.
- Attending the Internet Retailing Conference to find out what’s new in the ecommerce industry.
- More photos of our range of Fascinators.
Interesting stat of the week…
- Comparing March 2017 with March 2016, we’re 5% up on Sales, 2% down on Orders, and 48% up on Units.
In the not too distant future….
- Annual report of the performance of the Online Shop.