Weeknotes #38

Roger on 28/04/2017

Went to the Dotmailer Email Automation Workshop.
Finished the competitor analysis presentation for the Ecommerce Working Group.
Set up the new ‘Holding Hands’ pin badges.
Ordered some wedding favours from other charities.
Set up our new ‘Vintage Romance’ range of weddings favours.
Set up Defibrillator Signs and Posters for download and pre-order.
Went to the RMSP Project Team Kick-off meeting.
Began arranging banners for Events sign-up pages on the main website to tell people about the Online Shop.
Investigated how to improve advertising for of Fascinators range.
Met with Retail Customer Services to talk about bringing them on to Freshdesk.
Created the Dechox Customer Survey to learn what products people want next year.
Met with the EPOS Projects Team to talk about automating Returns and Refunds processing.
Met with the Retail Marketing Team to take about plans for the Love Notes campaign.
Met with our Finance Business Partner to begin to unpick the inaccuracies in our reporting.

Launching new Defibrillator Posters and Signs.
Following-up on the processes for data transfer between systems for reporting.
Meeting with the Social Media Team to arrange a ‘Name our teddy bear’ competition.
Starting to use SessionCam to understand the behaviour of visitors to the Online Shop.
Launching the new ‘Vintage Romance’ range of wedding favours.
Discussing the next phase of using Trustpilot to collect customer reviews.
Discussing how to improve our event’s marketing.
Developing Customer Personas.
Learning more about the AGR system.
Setting up advertising for new wedding’s range.
Presenting to the Ecommerce Working Group.

For desktop visitor on the home page, the main banner gets 10% of the clicks, the tiles get between 1.7% (London to Brighton) and 4.95% (Gifts from the Heart). For mobile visitors, the main banner drops to 2%, the Search button gets the most clicks at 15%.