Weeknotes 39
What happened this week…
- Took part in the launch of Wear It. Beat It.
- Designed banners to promote the Online Shop in the Events sign-up confirmation page.
- Confirmed our plan for the ‘Name that teddy bear’ competition on Facebook.
- Reviewed our marketing activities for April.
- Launched the new ‘Holding Hands’ pin badges.
- Investigated how to claim Gift Aid on donations made on the Online Shop.
- Presented a competitor analysis to the Ecommerce Working Group.
Read this week…
- The State of Email Marketing 2017
- How Can E-commerce Retailers Increase Their Mobile Conversion Rates?
- Blockchain startup offers transparency tool to track donations to charity
- Nine Mistakes Nonprofits Make Thanking Donors
- Ecommerce Marketing: Paid, Earned, Shared, Owned
- What Marketers need to know about Instagram’s algorithm update
- How To Test Your Idea: Start With The Most Critical Hypotheses
- Contactless Donations Car for Stand Up To Cancer
- 5 Key Elements of the Perfect Facebook Ad
- What defines ‘digital culture’ and how to achieve it
Doing next week…
- Planning actions from the Ecommerce Working Group.
- Writing the project plan for how to fix returns and refunds data in Midas.
- Sending a survey to Dechox customers to find out what products they’d like to see in the future.
- Setting up test cases in Freshdesk to develop workflows with the Retail Customer Services team.
- Writing Use Cases and Requirements for a script to move files in our FTP server.
- Meeting with Topman to learn how they are using Qubit to personalise customer journeys.
Interesting stat of the week…
- On clothing category pages the most clicked link is the ‘Page 2’ button, getting around 13% of clicks, and suggesting that people are looking through more of the range.
In the not too distant future….
- Selling CPR Kits on the Online Shop.