Weeknotes #4
What happened this week…
- Getting ready for the launch of Heartfelt.
- Visited Channel 4 to learn about advertising on TV and VOD.
- Ecommerce Monthly Management Meeting to prepare for the EWG.
- Ecommerce Working Group meeting to review project progress and refine the strategy for growth.
Read this week…
- The Ampersand Multi-channel Retail Report
- Digital transformation at heart of Charity Commission’s plans
- Big Data Security and Privacy Handbook
- Are ecommerce customer retention strategies improving?
Doing next week…
- Teaching a work experience student to love spreadsheets (and Ecommerce).
- Finishing the requirements for the next few months of Magento development work.
- Setting up on Amazon.
- Building emails for Heartfelt and Christmas cards.
Interesting stat of the week…
- The best selling product by volume in August was the Silver Finish Glitter Heart Pin Badge, selling 1189 units, 72% more than the next best seller.
In the not too distant future….
- Customer Analysis to identify segments with the best ROI.