Weeknotes #41

Roger on 19/05/2017

Had product development meetings for our clothing range and wedding favours range.
Started advertising wedding favours again.
Put the Midas Fix project back on the queued projects list.
Met with our logistics company and talked about fulfilling Amazon orders.
Learned about how Clarks use analytics to understand customer behaviour.
Met with Topman to see how they use Qubit.
Worked on our Testing and Personalisation Plan.
Revised our budget forecasts for this year.
Found another way to get an Online Shop banner on the Events sign-up confirmation page.
Reviewed our Personal Development Objectives.
Signed up for Procurement Training

Having the CPR Kits Project kick-off meeting.
Continuing to argue the case for testing links from the main website to the Online Shop.
Reviewing the Online Shop design, layout and content to prioritise improvements for the next year.
Working on research for our Optimisation plan.
Updating our projects roadmap.
Having Procurement Training.
Holding June’s Ecommerce Monthly Management Meeting to review our projects prioritisation.

The new Online Shop is one year old. In that year we’ve seen Conversion Rate go up 11.50%, Order completion go up 15.41%, Account registration go up 104.68%, Abandonment Rate go down 10.82%, Transactions go up 17.42%, Pageviews go up 7.28%, and Average Time on Page go up 2.36%.