Weeknotes #51
What happened this week…
- Launched the Summer Sale, which has performed far better then expected.
- Started developing the product range for the AllStars schools programme.
- Customer Contact Centre solution design workshops for RMSP.
- Another successful user experience testing session.
- Met with our Magento agency to talk about making project delivery more efficient.
- Reviewed a Data Integration Platform for RMSP.
- Had the Ecommerce Monthly Management Meeting to discuss projects over the next few months.
Read this week…
- Amazon’s new Spark social feed wants to be ‘Instagram for products’
- eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves
- Rapid customer service is more important than content and social communities
- Why products built by large teams fail so often
- Pinterest Marketing Tips: What We Tried & What Worked
- Eight characteristics of effective microsites
- 33 Ecommerce Strategies for Growth from 12 $1M+ Brands
Doing next week…
- RMSP Inventory, Buying and Merchandising, and Interfaces Workshops.
- Reviewing Events marketing from this year to inform planning for next year.
- Setting up Christmas cards on the Online Shop.
- Marketing planning for Christmas cards.
- Reviewing Facebook advertising for June.
- Making changes to Magento to improve the site SEO.
- More user experience research
Interesting stat of the week…
- Traffic to the Online Shop this month has had some ups and downs throughout July. Our issues with Google meant the number of sessions from Organic Search dropped 39% compared to last year, our Summer Sale email meant that Email traffic increased 1,710%, and Social traffic increased 751%. Overall, traffic was up 72% compared to last year.
In the not too distant future….
- Selling CPR Training Kits for Restart A Heart Day