Weeknotes #54
What happened this week…
- Started discussing the gaps for data migration for RMSP.
- Attended the first Retail Digital Innovation Group meeting.
- Reviewed the current blockers for RMSP Interfaces work stream.
- Built a Telegram bot and integrated it into our Trello & ButlerBot workflow.
- Scheduled the dev work for implementing the Facebook Shop.
- Styling changes to our new search functionality.
- Testing transactional emails.
- Met with our logistics partner to review the past month and discuss continuing improvements.
- Rebecca set off fire extinguishers.
Read this week…
- 4 examples of omnichannel changing the retail experience
- 13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More)
- British Heart Foundation personalised video integration boosts donations
- How can charities effectively use Instagram’s new multiple image feature?
- GDPR Preparation: The Pitfalls of Customer Marketing Preferences
Doing next week…
- Discussing the need for an Ecommerce work stream in RMSP.
- Discussing the approach to defining data entities.
- Reviewing the Business Process Catalogue for the RMSP Contact Centre.
- Attending a dropshipping functionality workshop.
Interesting stat of the week…
- Comparing the last week with the same week last year, Total Conversions were up 36%, Assisted Conversions were up 75%. Referral traffic gave us 62% of our conversions, Direct traffic gave us 19% and Conversions from Referral and Direct traffic together accounted for 18% of conversions.
In the not too distant future….
- More clothing for children.