Weeknotes #55
What happened this week…
- Discussed how to sell London to Brighton merchandise as part of the registration process.
- RMSP and Ecommerce overview workshop.
- RMSP Ecommerce to-be mapping for all processes.
- Reviewed the Business Process Catalogue for the Contact Centre module in AX.
- Met the new Head of Digital for the BHF and provided a brief overview of how Ecommerce works.
- Attended an RMSP Data Migration session.
- Worked on the product development and commercial agreement for selling CPR Training Kits on the Online Shop.
- RMSP Dropship Interface Design Workshop.
Read this week…
- British Heart Foundation continues journey to personalisation
- An introduction to customer research (a 3,000-word guide)
- Personas vs. Jobs-to-Be-Done
- 39 Easy Website Improvements to Create a Better User Experience
- The Future of The Web; Websites as Data Sources
- How to Communicate Value in Product Descriptions
- Why Your Facebook Ads Aren’t Profitable (And How to Fix It)
Doing next week…
- Dev work to increase donations on the Online Shop.
- RMSP Buying & Merchandising document review.
- Testing of the new search function for the Online Shop.
- Setting up Qubit on the Online Shop UAT site.
- RMSP Dropship Interface Design Workshop.
- Analysis of fundraising campaign sign-ups compared to Online Shop customers.
- Marketing planning for Christmas cards.
Interesting stat of the week…
- This year so far, compared to last year, The Online Shop has seen a 41% increase in unique visitors. This growth is spread over all age groups with the 55 – 64 year old seeing the largest increase of 57%, the 25 – 34 year old next at 54%, 35 – 44, 45 – 54, and 65+all seeing a 45% increase, and lagging behind, the 18 – 24 year old’s have only increase 23%.
In the not too distant future….
- Launching our first affiliate business model to sell second-hand book