Weeknotes #60
What happened this week…
- Went to the iWeb Innovation Day and got lots of ideas for future improvements.
- Made changes to the data feeds to support advertising for Christmas cards.
- Monthly Finance meeting to review reporting and identify improvements.
- Met with the Social Team to prepare for our Facebook Shop going live.
- Ecommerce Monthly Management Meeting to begin thinking about our new strategy.
Read this week…
- The Customer Journey Mapping Guide to Getting Started
- 4 data types you need to understand the customer journey
- John Lewis becomes the first UK retailer to trial Facebook 360 Collections ads
- GDPR: An explanation of data retention and why it is important for charities
- 8 Overlooked Mobile Design Best Practices You Need to Implement
- How to Turn Product Pages into High Converting Landing Pages
- The Iteration Engine: How Focused Consumer Testing Leads to Compounding Growth
Doing next week…
- Reviewing interface design documents for RMSP.
- Market research at a wedding fair.
- Launching CPR Training Kits on the Online Shop.
- Advertising Christmas cards across more platforms.
- Testing the new donations customer journey.
- Meeting with the Optimisation Team to get Qubit set up for testing.
- Writing requirements for the interfaces between AX and Magento.
- Planning for introducing Freshdesk for Ecommerce.
Interesting stat of the week..
- Of all the customers that go into the checkout flow, 47% come from the main website, and once on the basket page 14% continue to shop, 22% exit the site, and 64% go on to the next checkout page.
In the not too distant future….
- Taking donations on the Online Shop.