Weeknotes #62
What happened this week…
- Began taking donations without having to place an order.
- Launched product ads on Facebook.
- Set up a high level project reporting dashboard.
- Began reviewing the future Ecommerce strategy.
- Began advertising Christmas cards on Instagram.
- Tested hourly order files to support selling on Amazon.
- Worked on Order Status Updates for customer emails.
- Analysed Sessioncam footage of customers using the Online Shop.
- Product development to increase our clothing range.Photo shoot for CPR Training Kits.
- Sold our first CPR Training Kit.
Read this week…
- The growing role of Amazon in the customer journey
- What are the differences between E-Commerce Fulfillment and Drop-Shipping?
- One Touch Ordering Becomes Available To Magento Merchants After Amazon Patent Expires
- Guiding Principles to Maximize Chatbot Retention & Engagement
- 9 Get-it-Right-or-Regret it Areas of Dropshipping, and How to Ace Them
- The Metrics Every E-Commerce Store Should be Tracking to Drive Growth
Doing next week…
- Preparing marketing for Restart A Heart Day.
- Working with the Social Team to launch the Facebook Shop.
- Writing requirements for integrating Magento and Qubit to enable us to do visual testing and personalisation on the Online Shop.
- Reviewing marketing opportunities from the main BHF website.
- Analysing customer research and more competitor analysis for Ecards.
- Testing automated Weekly Finance Files.
- Creating workflow process maps based on Interface Design Documents to describe how some ecommerce processes will work with RMSP.
Interesting stat of the week..
- This year so far, email marketing has provide 10% of revenue, and is our best performing acquisition channel with a Bounce Rate of 36% and a Conversion Rate of 4.6%.
In the not too distant future….
- Integrating products we sell on Ebay into the Online Shop search results.