Weeknotes #96
What happened this week…
- Discussed the public positioning of the chain of survival.
- Mocked-up a page on the Online Shop for selling defibrillators.
- Added 7 new greetings cards to the Online Shop.
- Interviewed First Aiders about defibrillators in their workplaces.
- User tested menu categories on the Online Shop.
- Learned about a competitor’s sales process.
- Requested images of people wearing items from the Online Shop for the new homepage.
- Booked onto the iPos training course to support selling defibrillators logistics processes.
- Discussed the Online Shop at Phase 1 of RMSP.
- Prepared for a presentation about our plans for selling defibrillators.
Read this week…
- 10 design principles to help charities build better digital services
- The Rise Of Amazon – From Humble Beginnings To Global Domination
- VR CPR Video
- Understanding how Design Thinking, Lean and Agile Work Together
- The Health and Safety (First-Aid) Regulations 1981 First-aid needs assessment case studies
- 10 User Onboarding Best Practices for Retaining Your New and Existing Users
- Top 5 Tips For Writing the Worst Unique Value Proposition Ever
Doing next week…
- Holding the Accessories Team monthly meeting to discuss clothing rebuys.
- Meeting to discuss evolving how we buy for our supporter range.
- Putting together our Christmas Card Advertising plan.
- Discussing stakeholder communication plans.
- Gathering Christmas Card product information.
- Meeting the new Web Applications Solution Architect.
- Learning how to set up contact forms on the main website.
- Discussing data protection for selling defibrillators.
- Testing the new Magento 2 site.
Interesting stat of the week…
- Comparing the first five months of this year to the same period last year, we’ve seen Conversion Rate increase by 42%. The greatest increase was 319% from Social traffic, then 57% increase from Referral traffic and a 37% increase from Organic traffic
In the not too distant future….
- A ‘test and learn’ approach to new products on the Online Shop.