Weeknotes #99
Last week’s update…
- 22nd June
What happened this week…
- Reviewed the initial design for the new Online Shop.
- Monthly Accessories meeting.
- Planned for launching new Weddings range.
- Built a customer service bot for Face a Fear.
- Prepared for the Summer Sale.
- Attended the Fundraising Innovation workshop.
- Confirmed our license for Magento 2.
- Began the Christmas cards Marketing Plan.
- Wrote content for the Selling Defibs onboarding experience.
- More competitor research on the defibrillator market.
Read this week…
- The Elements of Value
- Customers are obsessed with digital research to optimize their real-world experiences
- Ecommerce Funnel conversion rates
- How LEGO Run Design Sprints at Scale
- The Data on Death: How Perceived Causes Differ from Reality
- Top 10 Donorlove Design Considerations
- Reliability and Effectiveness
- MVE and MVP: Defining the Difference
- How to boost organic search traffic for large ecommerce sites
Doing next week…
- Building the new Online Shop emails.
- Testing file exports for the new Online Shop.
- Learning how to use Magento 2.
- Discussing how to align the National Defibrillator Network with selling defibrillators.
- Finalising designs for the new Online Shop.
- Building the Selling Defibrillators onboarding emails.
- Quarterly Online Shop Roadmap Planning Session.
Interesting stat of the week…
- Comparing June 2018 to 2017, the number of new visitors with no shopping behaviour has dropped 28%, and for returning visitors it dropped 8%. This means that more of the visitors to the Online Shop have a greater intention to buy.
In the not too distant future….
- Testing a new menu structure for the Online Shop