Recruiting an Ecommerce Executive

Today, the job advert for an Ecommerce Executive at the BHF was posted.

It feels like a big step for the Ecommerce business, and for me. It’s a new role, and quite a broad one to enable us to tailor the work and responsibilities to the skills of the best candidate.

The creation of this new role shows some commitment from the organisation to support the growth of the Ecommerce business, and there’s certainly plenty of work to be done.

It is also a new thing for me. This will be the first time I’ve recruited a direct report and line managed someone in this way.

Another person on the team seems like it should reduce my workload but I know in fact it will increase it. The benefits come from us being able to achieve more quickly our plans for growing the business and delivering projects. It also gives me a lot to do in designing the induction programme, deciding on the approach to managing this person (1-2-1’s Objectives, etc.), and how I integrate them into Ecommerce at the BHF.

It’s going to be an interesting few months.

Weeknotes #5

What happened this week…

  • Wrote up last week’s Ecommerce Working Group meeting
  • Cost analysis on data licenses and delivery charges
  • Started working on a Project Prioritisation framework
  • Did some best practice comparison with our work experience student
  • Answered some interesting customer service queries

Read this week…

Doing next week…

  • Doing more setup work for our first steps into multi-channel international selling.
  • Finalising the Heartfelt marketing plan
  • Promoting the new Ecommerce Executive role
  • Preparing for presenting to the Heads of Fundraising
  • Designing lots of emails for Christmas Cards, Heartfelt and Manchester to Brighton Bike Ride.
  • Working with the Corporate Team to promote Christmas Cards to our corporate partners.

Interesting stat of the week…

  • The Donation Place Cards have the highest Average Quantity per Order at 76. Must be a few supporters having autumn weddings.

In the not too distant future….

  • Customer Segment dashboards with combined data from multiple sources

Why the A-team never lost, or how to be a great team and do good work.

My name is Roger… and I have a hero complex.

But what else would you expect of me? I grew up in the eighties watching Airwolf, MacGyver and The A Team.

For me, TV was all about Airwolf and it’s main character Stringfellow Hawk, the brooding loner Vietnam vet who stole the super-copter from the CIA so they couldn’t use for morally-questionable missions, MacGyver, the a pacifist creative problem who went on secret missions to rescue people who had gotten themselves in trouble, and, best of all, the A Team, four ex-Green Berets who were accused of a crime they didn’t commit and promptly escaped from a maximum security stockade to the Los Angeles underground where they survived as soldiers of fortune. If you had a problem, if no one else could help, and if you could find them, maybe you can hire the A Team.

The A team were the best. Every Saturday afternoon they would go up against some drug-smuggling Central American dictator or nasty land-owner who was forcing the people of a nearby town to leave their homes, and every Saturday that team of four friends and comrades-at-arms would win. They never lost.

Now, the cynics among you might stay that they always won because the show was about them, but my hero worship won’t allow for cynicism. I choose to believe that the A Team always won because they had a few special qualities.

Values
The A Team had values, they had a mission. They wanted to help people, to use their special skills in service of the ordinary people who couldn’t fight for themselves. Teams need a mission to get behind, a cause to fight for. They need to have shared ambitions and goals.

Diversity
The A Team had diversity. Although from not the most politically-correct decade, they had a black guy, a man with mental health issues, and a serial philanderer with commitment issues. But they accepted each other. These different personality types didn’t always get on, but each having their strengths and weaknesses they knew they were better as a team. Every team needs diversity. Diversity of opinion and experience, of approach and of skills are essential for a great team.

Leadership
They had a strong leader. Colonel John ‘Hannibal’ Smith always had a plan. Hannibal knew his team members strengths and he knew how to get the best from them. The team could always rely on him to get them into trouble, and to guide them to work together to solve whatever problems they faced. He loved it when a plan came together.

Creativity and ingenuity
The A Team had creativity and ingenuity. They could be locked in a shed, surrounded by gun-toting bad guys, but they would always be able to build a tank out of a school bus and flamethrower out of a drain pipe. Being able to be creative, find new ways to solve problems and different ways to do things is important for a team to feel in control of itself.

The A Team had values, diversity, leadership, and creativity. They were a good team. That is why the A team never lost, or, if you apply it to real life, that is what you need in a great team and to do good work.

And yes, everything I know about life I learned from eighties TV.

Running route planner app

An idea for an app for runners: It asks how far you want to run, e.g. A marathon, over how many days, e.g. 30, and then plots a circular route on Google Maps for that distance. And if you miss a run it would spread that missed distance out over the remaining days. It could even allocate the distance to be run each day on a curve so that you start with a smaller distance and go further each day and by the end of the time period you’ve covered the total distance.

Weeknotes #4

What happened this week…

  • Getting ready for the launch of Heartfelt.
  • Visited Channel 4 to learn about advertising on TV and VOD.
  • Ecommerce Monthly Management Meeting to prepare for the EWG.
  • Ecommerce Working Group meeting to review project progress and refine the strategy for growth.

Read this week…