Lots of analysis of sales, orders, units, returns, refunds, categories, departments and stock from the past twelve months to understand the ecommerce performance.
Met with Community Fundraising to talk about working together on the Pedometer Challenge programme to sell more pedometers, and the Celebrations site to create a more cohesive offering for our weddings business.
Started talking about using Qubit for personalising and optimsing links between the main website and the Online Shop, including some quick wins of showing related merchandise on event sign-up confirmation pages.
Worked with the PR team to develop a case study around a supporter using our wedding favours at their wedding.
Set up Facebook advertising for the Online Shop to drive more potential customers.
The Ecommerce Monthly Management Meeting where we discussed the projects roadmap and agreed our strategic priorities for the next twelve months.
I rushed past rooms and rooms of people listening to headphone tours and went straight to his photo collage work. Although Hockney is better known for his paintings and they make up the main body of his work it was his photos that I wanted to see.
Only ten pieces of work, not many, but enough to influence how I viewed the world all those years ago, and now each requiring being viewed up close and from a distance, straight on and from oblique angles. They make you view them how Hockney viewed the world when making them.
All from the mid eighties, Hockney’s photo collages are impossible now. With the digital age, there are a view of the world that is lost forever. We’ll never be able to ‘look’ in the same way ever again. The collages are artifacts, the remaining proof of the loss of a way of looking at the world. And not only that but the world they look has changed and moved on too. These works are an intersection in space, time, human history, and human understanding that can never be again.
The landscapes draw me most. Pearblossom Hwy, Grand Canyon with foot, and my favourite, A Walk in the Zen Garden (made the day before my eighth birthday). I think it’s my favourite because it truly disrupts perspective and so our view of the world we see more than any other piece of work. I wish I could stand where he stood and see what he saw.
I had a interesting chat about membership, developing membership packages, increasing revenue for the organisation, and delivering benefits for the members.
For me, the key takeaway was that the aim of a membership programme should be about creating a sense of belonging for the members. If a membership programme offers benefits that the members purchase and don’t have any emotional connection to, don’t feel any sense of belonging to, then they are just buying a service. They aren’t members, they are customers.
The other important concept that sets membership aside from just purchasing a service is that it creates a virtuous circle of people becoming members because they have that emotional connection with an organisation that delivers that a sense of belonging and benefits that reinforces that emotional connection, or encourages them to help other people establish their emotional connection.
