Weeknotes #38

What happened this week…

  • Went to the Dotmailer Email Automation Workshop.
  • Finished the competitor analysis presentation for the Ecommerce Working Group.
  • Set up the new ‘Holding Hands’ pin badges.
  • Ordered some wedding favours from other charities.
  • Set up our new ‘Vintage Romance’ range of weddings favours.
  • Set up Defibrillator Signs and Posters for download and pre-order.
  • Went to the RMSP Project Team Kick-off meeting.
  • Began arranging banners for Events sign-up pages on the main website to tell people about the Online Shop.
  • Investigated how to improve advertising for of Fascinators range.
  • Met with Retail Customer Services to talk about bringing them on to Freshdesk.
  • Created the Dechox Customer Survey to learn what products people want next year.
  • Met with the EPOS Projects Team to talk about automating Returns and Refunds processing.
  • Met with the Retail Marketing Team to take about plans for the Love Notes campaign.
  • Met with our Finance Business Partner to begin to unpick the inaccuracies in our reporting.

Read this week…

Doing next week…

  • Launching new Defibrillator Posters and Signs.
  • Following-up on the processes for data transfer between systems for reporting.
  • Meeting with the Social Media Team to arrange a ‘Name our teddy bear’ competition.
  • Starting to use SessionCam to understand the behaviour of visitors to the Online Shop.
  • Launching the new ‘Vintage Romance’ range of wedding favours.
  • Discussing the next phase of using Trustpilot to collect customer reviews.
  • Discussing how to improve our event’s marketing.
  • Developing Customer Personas.
  • Learning more about the AGR system.
  • Setting up advertising for new wedding’s range.
  • Presenting to the Ecommerce Working Group.

Interesting stat of the week…

  • For desktop visitor on the home page, the main banner gets 10% of the clicks, the tiles get between 1.7% (London to Brighton) and 4.95% (Gifts from the Heart). For mobile visitors, the main banner drops to 2%, the Search button gets the most clicks at 15%.

In the not too distant future….

  • The rebirth of the Midas Fix Project.

R.I.P. Robert Pirsig

R.I.P. Robert Pirsig

Robert Pirsig, the author of Zen and the art of motorcycle maintenance, died aged 88. I’ve owned this copy of his most well known book for almost twenty years, read it many times, and been greatly affected by it. In fact, I’d say it’s the one book that has changed my life the most.

Projects and personalities 

I spent most of day in a room with fifty other people who make up the project team for a large project that is kicking off. It’s a very technical project that will have an impact on almost every area of the business, and as I sat there listening to the presentations and watching how the leaders of each of the teams interacted I realised that how smoothly this project is rolled out will depend more on the personalities of the people involved than on how detailed the requirements document is or whether the project plan is achievable in the time scales.

As we move into the solution design phase of the project and all those personalities have to interact in a different way and with different objectives to the previous phase, I wonder whether they are going to be able to change their mindset and complete this phase in a more collaborative way and not let personality clashes get in the way.

Weeknotes #37

What happened this week…

  • Arranged a meeting with Topman to learn how they use Qubit and added to our plan for using Qubit.
  • Worked with the My Marathon team to promote merchandise.
  • Updated the projects roadmap for May to October.
  • Switched off advertising for Wedding Favours to save budget whilst we wait for stock.
  • Delivered training to some of the Customer Support Centre team in how to use Freshdesk and what our next steps with the trial are.
  • Wrote the presentation for the Ecommerce Working Group comparing charity ecommerce websites.
  • Clarified some of the marketing plan for Wear It Beat It.
  • Wrote a wrap-up report on the performance of Dechox this year.
  • Had the Ecommerce Monthly Management Meeting to discuss barriers and challenges to us achieving our targets this year, and to look at the presentation for the Ecommerce Working Group.

Read this week…

Doing next week…

  • Going to the Dotmailer Automation Workshop to look at ways of using automated emails.
  • Catching up with the current improvements to Magento.
  • Working with the Events teams to promote the Online Shop.
  • Launching the new wedding favours range.
  • Planning some organic social marketing tests.
  • Working on our Personalisation and Testing plan.
  • Doing some events based advertising.
  • Meeting with our Finance Team to begin to improve our reporting.

Interesting stat of the week…

  • Comparing the 1st Jan to 20th April 2017 to 2016 we see a 24% increase in Sessions and a 30% increase in Users, but the interesting thing is the increased diversity of where the traffic is coming from; Instagram, Twitter, Facebook, referrals from wedding sites and lots of other websites.

In the not too distant future….

  • How to get more donations through the Online Shop.

Artificial intelligence or real stupidity 

With artificial intelligence being such a hot topic this year there are all kinds of opinion articles about the possible risks of AI. What most of these seem to do is not consider the alternatives to AI. What will we use instead of AI if the singularity isn’t reached any time soon. 

Of course, we would continue to use humans. Humans whose brains haven’t evolved substantially for the last hundred thousand years or so. Humans whose brains aren’t wired to be able to cope with the complexity of the world we live in today, let alone the world of tomorrow. Humans whose stupidity knows no bounds. Humans, who struggle to maintain concentration for more than a few minutes, get easily distracted, make poor decisions, and let emotion interfere with those decisions, versus a hive of AI cars, satellite navigation and smart roads that could make road travel much safer than it currently is and coordinate traffic flow with such accuracy that traffic jams would almost never happen.

Artificial intelligence doesn’t scare me. Real stupidity does.

Understanding helping

This is my ‘helping impact graph’ to help me understand ‘helping’ as an activity in its own right. The y axis is the number of people helped. And along the x axis is the amount of help provided, with further to the right being more help.

Helping

Low impact helping

The bottom left corner is small number of people helped in a small way. Although it says in my sketch ‘Don’t want to be here’, it is actually ok to help a single person in a small way, so ignore that. This is the kind of helping we all do every day. It’s holding the door open for someone or telling someone they dropped their purse. This is also the kind of helping charities rely on. They have systems in place to aggregate and amalgamate the small amount of help from lots of people (whether it’s donations, fundraising, volunteering, etc) to increase the impact helping.

The median line of impact

Drawing a line from the top left corner to the bottom right corner gives us the median line of impact. This is the balance between helping lots of people in a small way or helping fewer people or one person in a big way. I think my four ‘programmes of helping’ sit along this line.

High impact helping

The top right quadrant is where an act of helping that helps lots of people in a big way is placed. This is high impact helping. It’s a difficult thing to achieve. I guess an example of a single person providing high impact helping might be a millionaire donating lots of money to a worthy cause, or perhaps the Buddha who has had a big positive impact on lots of people (although not directly which calls into question whether the graph should show direct and/or indirect impact).

In trying to understand helping and the impact of helping it brings up the twenty year old question of ‘the evangelist or the monk’. The evangelist goes out into the world to take an active approach to helping, whilst the monk retreats from the world to avoid having a negative impact. Neither is any more right or wrong than the other, but which has the highest impact?