Ridgeway Walk – Aston Rowant to Goring
Walked 20 miles, saw lots of cute lambs, and drank holy water.
The law of unintended consequences
Over the past few weeks there has been a spate of car break-ins and thefts in my area. I always check that I haven’t left anything worth stealing in my car, except last night, in a rush to get home, I left my jacket on the back seat and my debit card in my jacket pocket. This morning I found my car window smashed and my jacket gone. When you break procedure things go wrong.
But there is a bigger picture here than just the inconvenience of having to get a new bank card and the cost of having to replace the window. The thief used my card in two local shops early this morning so now the police have the exact time and location of the thief, and hopefully will get some CCTV footage that will allow them to identify him. So, if I hadn’t left my card in my jacket pocket the thief would have carried on breaking into cars and getting away with stealing sat navs and the like, but now maybe the police will have a chance of catching him. Smith’s invisible hand reaches out again.
Weeknotes 39
What happened this week…
- Took part in the launch of Wear It. Beat It.
- Designed banners to promote the Online Shop in the Events sign-up confirmation page.
- Confirmed our plan for the ‘Name that teddy bear’ competition on Facebook.
- Reviewed our marketing activities for April.
- Launched the new ‘Holding Hands’ pin badges.
- Investigated how to claim Gift Aid on donations made on the Online Shop.
- Presented a competitor analysis to the Ecommerce Working Group.
Read this week…
- The State of Email Marketing 2017
- How Can E-commerce Retailers Increase Their Mobile Conversion Rates?
- Blockchain startup offers transparency tool to track donations to charity
- Nine Mistakes Nonprofits Make Thanking Donors
- Ecommerce Marketing: Paid, Earned, Shared, Owned
- What Marketers need to know about Instagram’s algorithm update
- How To Test Your Idea: Start With The Most Critical Hypotheses
- Contactless Donations Car for Stand Up To Cancer
- 5 Key Elements of the Perfect Facebook Ad
- What defines ‘digital culture’ and how to achieve it
Doing next week…
- Planning actions from the Ecommerce Working Group.
- Writing the project plan for how to fix returns and refunds data in Midas.
- Sending a survey to Dechox customers to find out what products they’d like to see in the future.
- Setting up test cases in Freshdesk to develop workflows with the Retail Customer Services team.
- Writing Use Cases and Requirements for a script to move files in our FTP server.
- Meeting with Topman to learn how they are using Qubit to personalise customer journeys.
Interesting stat of the week…
- On clothing category pages the most clicked link is the ‘Page 2’ button, getting around 13% of clicks, and suggesting that people are looking through more of the range.
In the not too distant future….
- Selling CPR Kits on the Online Shop.