Keep going
Gyps Fulvus turned away from Ourobouros, “Such self-pity,” he said. “You chose this path. And now you blame the world for where you are on the path. The path goes on. You should too.”
Weeknotes #47
What happened this week…
- Looked into opportunities for partnering with an upcycling supplier.
- Planned marketing for launching with our second-hand books partner.
- Started the ‘Heart For A Heart’ project working with artists to sell prints.
- Updated our projects roadmap for July to December.
- RMSP workshop to begin to scope integrations between Magento and AX.
- RMSP workshop to begin solution design for merchandising.
- RMSP workshop to review processes for managing inventory and warehouses.
- Product Development with Wedding Favours.
Read this week…
- How to Increase your Revenues With Ecommerce Conversion Optimization
- The 7 Deadly Sins Of Ad Re-Targeting
- How to Optimize Your eCommerce Website For Mobile Devices
- 10 Conversion Killers and the Hacks to Fix Them
- 10 Ways to optimise your checkout experience and improve your conversion rate
Doing next week…
- Reporting on our financial performance for April, May and June.
- Reviewing our marketing performance for April, May and June.
- More RMSP Solution Design workshops.
- Moving from sending orders to the warehouse daily to hourly to support marketplace selling.
- Starting to create product information for Christmas cards.
- Preparing for listing Fascinators on Amazon.
Interesting stat of the week…
- Returning Visitors account for 18% of the traffic to the Online Shop but 45% of the revenue, giving Returning Visitors a conversion rate of 6.77% (compared to 2.2% for New Visitors).
In the not too distant future….
- Getting into selling art
Weeknotes #46
What happened this week…
- RMSP Contact Centre Workshops.
- SessionCam training to learn more about how visitors are using the Online Shop.
- Started working on a shared Returns and Refunds reporting system.
- Began discovery on using Stackla to pull social content into the Online Shop.
- Sent the My Marathon Product Recommendation Survey email.
- Had a really good user testing session around donations with a work experiencee.
Read this week…
- The Little-Known Personalization Strategy that’s Taking the Web By Storm
- Ecommerce SEO: All You Need to Know
- Amazon Pay rolls out its first payments integration on Instagram
- Why Embracing User Generated Content Is Crucial For Your Content Marketing
- Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions
- What works in ecommerce? The key findings from 2 billion user journeys
- 45 Cool Things to 3D Print Which Are Actually Useful
Doing next week…
- Final marketing push to sell more London to Brighton clothing.
- RMSP Integration Conference Calls, Solution Design Workshops for Buying & Merchandising and Process Review Workshops for Inventory Management.
- Completing testing and signing-off current Magento development projects.
- Planning and scheduling for the next round of Magento development projects.
- Preparing for the Online Shop Summer Sale.
- Updating the Ecommerce Roadmap for July.
Interesting stat of the week…
- Over the last 13 weeks, 5.5% of orders have included a donation. 54.5% of the donations were made using the £5 selection button, 13.5% were from the £10 selection button, 7.5% used the £20 button and 24.5% entered their own values.
In the not too distant future….
- Developing digital products.
Weeknotes #45
What happened this week…
- Spoke to a second-hand books partner about selling their books.
- Updated our finance reporting to make it more automated.
- Met with the Fundraising Digital Business Partner.
- Met with our Magento agency to talk about plans for the rest of year.
- Discussed automating ecommerce sales reporting into our finance system.
- Email automation workshop.
- Talked about selling Gala tickets on the Online Shop.
Read this week…
- Continuous discovery and delivery around an outcome is the road forward.
- 27 questions every retailer should be asking their users
- UX Design for E-Commerce: Principles and Strategies
- 31 Ecommerce Email Marketing Tips to 5X Your Conversion Rates
- What Psychology Studies Can Teach Us About UX and Web Design Principles
- Successful Retailers Operate in 3 Businesses
- Defibrillator-carrying drones could save lives, research suggests
- What are the Latest Delivery Innovations for E-Commerce?
Doing next week…
- Finalising Magento development requirements.
- Product Development for weddings and clothing.
- Getting together Christmas cards product information.
- RMSP Contact Centre workshops.
- Learning how to use SessionCam better.
- Discussing a user generated social content platform.
- Analysing the part two months of advertising.
- Looking at improving Refunds reporting.
Interesting stat of the week…
- 52% of Online Shop revenue is from the Referral Visitors from the main website, and Returning Referral Visitors convert three and half times better than New Referral Visitors.
In the not too distant future….
- Ecommerce Customer Service Improvements with the Business Improvements Team.