What happened this week…
- Kicked off the project to look at selling CPR Kits on the Online Shop.
- Met the new Fundraising Digital Business Partner.
- Completed the MyMarathon Sales Report.
- Created the Amazon listings for Fascinators.
- Created awesome WIBI t-shirts that won 1st and 3rd place in the Northampton office competition.
Read this week…
Doing next week…
- Speaking to a new supplier to begin developing a new business model for Ecommerce.
- Meeting with iWeb to talk about work over the next few months.
- Exploring Ecommerce Customer Service Issues with the Business Improvements Team.
- Discussing how to build integrations into our Finance systems.
- Sending My Marathon Product Survey emails.
- Final Week for L2B Sales.
- Designing automated email journeys.
- Discussing selling Gala Tickets on the Online Shop.
Interesting stat of the week…
- Over the past week 65% of traffic were by women, but only 47% of revenue, with men providing 53% of revenue and a conversion rate 3.95%.
In the not too distant future….
- Evolving six business models for Ecommerce.
What happened this week…
- Announced the winner of our ‘Name the teddy bear’ competition.
- Learned about the new merchandise planning system.
- Started targeted Facebook ads to events participants.
- Finalised the final layout for our new transactional email templates.
- Revised the Skipping Ropes product pages and launched Facebook ads campaign targeting boxing clubs.
- Met with the Business Improvement team to talk about our customer contact experience.
- Worked on the plan for streamlining some of our finance processes.
- Reported on the advertising performance for our weddings campaign.
Read this week…
Doing next week…
- Reviewing financial performance for the first two months of the year.
- Meeting our new stock controller.
- Implementing Cloudflare to speed up the Online Shop.
- Reporting on the performance for My Marathon.
- Planning for ongoing changes to the Online Shop.
Interesting stat of the week…
- Comparing Convertors for May this year to last year, New Users increased 73%, transactions increased 80% and revenue increased 61%.
In the not too distant future….
- More supporter merchandise.