Tall Trees Trail
Weeknotes 117
What happened this week…
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Began planning ecommerce work for next year.
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Launched donation upsells on the online shop.
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Discussed stock take and cutover for RMSP.
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Completed the range plan for defibrillators.
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Met the new Retail Customer Services Manager.
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Discussed the defibrillators project plan with the Survival Team.
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Reviewed the event clothing range and analysed size breaks.
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Discussed processes for importing bulk orders into the Central Ordering site.
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Discussed merchandise ordering processes for Community Fundraising.
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Working on the Marketing data brief for the Christmas Card Newsletter
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Tested selling Christmas Cards on Amazon.
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Added a recaptcha form to stop Russian spammers bring down the site.
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Prepared content for a Christmas theme donation page.
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Created a product line list for clearing stock.
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Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
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Writing content for defibrillator downloads.
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Planning defibrillator customer journey presentation.
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Setting up automated emails for defibrillator customer onboarding.
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Creating product listings for defibrillators on Magento.
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Writing objectives for Ecommerce for next year.
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Reviewing the results of Christmas card featuring Heart Matters Newsletter.
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Catching up with the Advertising Team on Christmas Cards.
Interesting stat of the week…
- Comparing October this year to last year, referral traffic from the main website was down 29.5% (27,210 users) but organic traffic was up 112.5% (6,483 users).
In the not to distant future…
- Visiting our new clothing supplier.
How many healthy people are part of the half a million undiagnosed hypertension sufferers?
High blood pressure, or hypertension, is known as the silent killer because there can be very few symptoms . There are an estimated 550,000 people in the UK with hypertension who know nothing about it.
It occurred to me that perhaps part of the reason there are so many people with undiagnosed hypertension is that those people appear to be otherwise healthy. Whilst people with health concerns visit their GP where they probably have their blood pressure checked and so high blood pressure gets discovered, people who don’t have any health concerns don’t visit their GP, and so remain undiagnosed.
So, in an attempt to validate this assumption I downloaded data from the NHS on the estimated prevalence of hypertension across each of the Care Commissioning Group areas, and using the total population of those areas calculated the percentage of the population with undiagnosed hypertension. I compared this to the surveyed percentage of people in the same area who are inactive (as a proxy for being unhealthy) and active (as a proxy for being healthy).
There is no clear correlation between areas with a higher than average percentage of people with hypertension and higher than average percentage of activity or inactivity, so based on this data it doesn’t look like activity has any direct relation to the prevalence of hypertension. Of course this doesn’t mean that being active or inactive doesn’t affect hypertension, or that my assumption is right or wrong, just unvalidated.