Weeknotes 117

What happened this week…

• Began planning ecommerce work for next year.
• Launched donation upsells on the online shop.
• Discussed stock take and cutover for RMSP.
• Completed the range plan for defibrillators.
• Met the new Retail Customer Services Manager.
• Discussed the defibrillators project plan with the Survival Team.
• Reviewed the event clothing range and analysed size breaks.
• Discussed processes for importing bulk orders into the Central Ordering site.
• Discussed merchandise ordering processes for Community Fundraising.
• Working on the Marketing data brief for the Christmas Card Newsletter
• Tested selling Christmas Cards on Amazon.
• Added a recaptcha form to stop Russian spammers bring down the site.
• Prepared content for a Christmas theme donation page.
• Created a product line list for clearing stock.
• Updated the Ecommerce Time Tracker.

Read this week…

• Why and How to Model a Non-profit on the Lean Canvas
• What the ‘New Coke’ disaster says about marketing measurement
• 7 tips for planning your charity Christmas email campaigns
• What we mean when we talk about service design at the Co-op
• Lightning Decision Jam: A Workshop to Solve Any Problem
• Flippers aren’t about swimming: Innovating with Jobs to be Done
• User research is a team sport

Doing next week…

• Writing content for defibrillator downloads.
• Planning defibrillator customer journey presentation.
• Setting up automated emails for defibrillator customer onboarding.
• Creating product listings for defibrillators on Magento.
• Writing objectives for Ecommerce for next year.
• Reviewing the results of Christmas card featuring Heart Matters Newsletter.
• Catching up with the Advertising Team on Christmas Cards.

Interesting stat of the week…

• Comparing October this year to last year, referral traffic from the main website was down 29.5% (27,210 users) but organic traffic was up 112.5% (6,483 users).

In the not to distant future…

• Visiting our new clothing supplier.

• Category: Weeknotes
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