GiftBot – Our Product Management Training Project

Roger on 23/03/2019

As part of the Product Management training at General Assembly I worked with two other Product Managers to go through the product process of identifying a problem, doing user research to understand and define the problem, identify our riskiest assumptions and run an experiment to test it, create an MVP to test whether we can solve the customers problem, and iterate upon the feedback.

The Problem

Busy people forget or run out of time to buy gifts for friends and family.

Lean canvas

We used a Lean canvas to record our assumptions to help us identify the riskiest for validation.

Personas

After undertaking research with 18 people we grouped their responses together to allow us to create personas.

MVP

The first version of GiftBot:

This version received an NPS score of 5.9.

GiftBot after user testing received feedback that it wasn’t very friendly and returned too many results. This version scored 7.2.

Final presentation


GiftBot Presentation

Weeknotes 137

Roger on 22/03/2019

What happened this week…

  • Answered defibrillator enquiries and processed orders.
  • Met with our defibrillator supplier and received product training.
  • Worked through changes and tested Central Ordering site.
  • Attended AX training.
  • Set up Blood Pressure Monitors in Magento.
  • Attended Product Management training.

Read this week…

Doing next week…

  • Team roadmapping for the next financial year.
  • Setting up Freshdesk for the Heart Helpline.
  • Discussing facilitating House Clearance payments.
  • Meeting with the new Conversion Rate Optimisation specialist.
  • Reviewing our data protection processes.
  • Discussing chatbots for volunteering.
  • Setting up London to Brighton clothing.
  • Reviewing samples for premium wedding place cards.
  • Testing bundle and grouped products in Magento.
  • Making changes to DefibBot to get ready to make it live.
  • Attending a talk on making digital work in the non-profit sector.

Interesting stat of the week…

  • Comparing defibrillator pages traffic for the last two weeks to the two weeks before that, PageViews increased 3.2%, Unique Visitors increased 5.6%, and Page value increased 99.5%

In the not too distant future…

  • Marketing for blood pressure monitors.