Charity mission and vision for defining boundaries not goals
I’ve written previously about why I don’t think charities should be working to put themselves out of business.
Maybe we’ve misunderstood mission and vision and that’s where we get the idea from.
If we think of a charity’s mission and vision as a goal to achieve then the logical conclusion might be that once the goal is achieved, there is no longer a need for the charity to continue to exist.
But if we think of mission and vision as setting the boundaries for a charity, defining the area of influence, it’s market space. Now the charity can do any work within in that space. Even if they solve a particular problem, they are free to shift their efforts to a different problem or expand their space and continue to do good in the world.