Commerce Futures Marketplaces event

I went the a Commerce Futures event about Marketplace selling which included speakers from Boden, Dune, Baker Ross, and Style.com.

Commerce Futures Marketplaces event

Here are some of the things I learned about selling on Marketplaces:

  • Lots of ecommerce people don’t like Amazon
  • Companies like Dr. Marten, Brompton and Selfridges won’t sell on Amazon because they lose brand control
  • Companies that do sell on Amazon see it as adding incremental sales to their main business
  • Companies like Dune use Amazon to clear last season’s stock
  • Logistics infrastructure is the main challenge for companies selling on Amazon
  • Ensure availability of stock is another big challenge
  • Customers have greater trust for marketplaces than individual brands
  • Brands need to be where consumers expect to see them
  • Amazon UK may introduce Tracked Delivery Service as mandatory for marketplace sellers
  • Amazon has very strict thresholds for dealing with order issues and these put your account in jeopardy
  • Global marketplaces will own 40% of Ecommerce by 2020