Commerce Futures Marketplaces event
I went the a Commerce Futures event about Marketplace selling which included speakers from Boden, Dune, Baker Ross, and Style.com.
Here are some of the things I learned about selling on Marketplaces:
- Lots of ecommerce people don’t like Amazon
- Companies like Dr. Marten, Brompton and Selfridges won’t sell on Amazon because they lose brand control
- Companies that do sell on Amazon see it as adding incremental sales to their main business
- Companies like Dune use Amazon to clear last season’s stock
- Logistics infrastructure is the main challenge for companies selling on Amazon
- Ensure availability of stock is another big challenge
- Customers have greater trust for marketplaces than individual brands
- Brands need to be where consumers expect to see them
- Amazon UK may introduce Tracked Delivery Service as mandatory for marketplace sellers
- Amazon has very strict thresholds for dealing with order issues and these put your account in jeopardy
- Global marketplaces will own 40% of Ecommerce by 2020