The ponzi scheme of internet attention

Does the hero-worship approach to building an audience on the internet work like a ponzi scheme? Those at the top of the pyramid, who are really well known, get attention from those lower down, and those lower down try to get attention from those even lower down by showing connection to those higher up. Getting attention from someone further up the pyramid results in a boost in audience and rises that person up a level on the pyramid.

Invest in getting someone higher up’s attention and get paid in attention from those lower down.