Twelve people on a train

Twelve people on a train. One just standing there, one reading a book, and ten using mobile phones to listen to music, play games, message friends, reply to emails, etc. etc. 

We really are in the midst of the mobile revolution. But mobile isn’t a device, it’s a behaviour. It’s a behaviour where we are connected when we want to, to whatever we want to, whether it’s conversation, information, or entertainment. And it’s not just a consuming behaviour, it’s a contributing behaviour too.  

Mobile puts the power and the choice it the hands of the user, and that’s what makes it a revolution.