Weeknotes #24

Admin on 20/01/2017

What happened this week…

  • Reviewed our projects roadmap for February to July.
  • Began setting up Freshdesk, our new customer services platform.
  • Had a look at opportunities for personalisation of content on the Online Shop.
  • Launched Mother’s Day cards.
  • Met with an agency to discuss the feasibility of print-on-demand cards and ecards.
  • Added ‘Reasons to buy from us’ to product pages.Began driving traffic for Dechox.
  • Reviewed the Ecommerce budget for next year.Had the Ecommerce Monthly Management Meeting.

Read this week…

Doing next week…

  • Customer Journey Mapping for Segment 1.
  • Meeting with our Email service provider to look at driving more sales through email.
  • Working on a Wedding Favours case study.
  • Testing our Customer Satisfaction Survey.
  • Working on the Customer Services Training Guide for Freshdesk.
  • Visiting our warehouse to look at optimising stock levels.
  • Sending our last review request email as part of the Trustpilot Trial and analysing the results.

Interesting stat of the week…

  • Pin Badge sales for January so far are 175% up against the whole of December and 102% up for January this time last year, with 12 lines selling this year against 4 lines last year.

In the not too distant future….

  • Going live with Freshdesk to handle all of our Customer Service enquiries.