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Week Notes #36

What happened this week…

  • Reviewed the performance of our advertising.
  • Improved the product photos for the range of fascinators.
  • Analysed of clothing sales and made recommendations for product development for this year.
  • Signed up for Just Walk to better understand the customer journey.
  • Began optimising category pages for Events.
  • Finalised the new transactional email templates.
  • Replied to some interesting customer service emails.
  • Worked on our Competitor Analysis presentation for the Ecommerce Working Group.
  • Wrote the agenda for the Ecommerce Monthly Management Meeting.

Read this week…

Doing next week…

  • Adding more links to the main website.
  • Reviewing the current round of Magento development work.
  • Teaching the CSC Team how to use Freshdesk.
  • Holding the Ecommerce Monthly Management Meeting for April where we’ll be discussing our presentation to the Ecommerce Working Group.
  • Meeting with the current/third WIBI Marketing Manager to talk about integrating our marketing efforts.
  • Working on a Testing Plan for Qubit.

Interesting stat of the week…

  • Our top ten selling items of clothing (men’s cycling jerseys and women’s hoodies) are only 4.7% of the clothing we offer, but account for 22.2% of income.

In the not too distant future….

  • Email automation workshop with Dotmailer to look at opportunities for improving our email journeys.