Going to the Dotmailer Automation Workshop to look at ways of using automated emails.
Catching up with the current improvements to Magento.
Working with the Events teams to promote the Online Shop.
Launching the new wedding favours range.
Planning some organic social marketing tests.
Working on our Personalisation and Testing plan.
Doing some events based advertising.
Meeting with our Finance Team to begin to improve our reporting.
Interesting stat of the week…
Comparing the 1st Jan to 20th April 2017 to 2016 we see a 24% increase in Sessions and a 30% increase in Users, but the interesting thing is the increased diversity of where the traffic is coming from; Instagram, Twitter, Facebook, referrals from wedding sites and lots of other websites.
In the not too distant future….
How to get more donations through the Online Shop.