Week Notes #37

What happened this week…

  • Arranged a meeting with Topman to learn how they use Qubit and added to our plan for using Qubit.
  • Worked with the My Marathon team to promote merchandise.
  • Updated the projects roadmap for May to October.
  • Switched off advertising for Wedding Favours to save budget whilst we wait for stock.
  • Delivered training to some of the Customer Support Centre team in how to use Freshdesk and what our next steps with the trial are.
  • Wrote the presentation for the Ecommerce Working Group comparing charity ecommerce websites.
  • Clarified some of the marketing plan for Wear It Beat It.
  • Wrote a wrap-up report on the performance of Dechox this year.
  • Had the Ecommerce Monthly Management Meeting to discuss barriers and challenges to us achieving our targets this year, and to look at the presentation for the Ecommerce Working Group.

Read this week…

Doing next week…

  • Going to the Dotmailer Automation Workshop to look at ways of using automated emails.
  • Catching up with the current improvements to Magento.
  • Working with the Events teams to promote the Online Shop.
  • Launching the new wedding favours range.
  • Planning some organic social marketing tests.
  • Working on our Personalisation and Testing plan.
  • Doing some events based advertising.
  • Meeting with our Finance Team to begin to improve our reporting.

Interesting stat of the week…

  • Comparing the 1st Jan to 20th April 2017 to 2016 we see a 24% increase in Sessions and a 30% increase in Users, but the interesting thing is the increased diversity of where the traffic is coming from; Instagram, Twitter, Facebook, referrals from wedding sites and lots of other websites.

In the not too distant future….

  • How to get more donations through the Online Shop.