Weeknotes #50

What happened this week…

• Reviewed the new range of clothing that we’ll be launching soon.
• Started Key User Familiarisation with our new Retail Management System.
• Tested Hourly Order Export files and new email designs.
• Went to a really interesting RMSP interfaces design workshop.
• Visited a retailer who is using the same system as we will be using.
• Prepared email and social and advertising marketing activities for the Summer Sale.
• Talked about selling CPR mannequins on the Online Shop.

Read this week…

• Experience-Driven Commerce: 6 Ways to Become an Experience Business
• 3 Facts You Didn’t Know About Your Customers, According to a Neuroscientist
• Don’t Interrupt Me! How to Engage Your Customers Without Annoying Them
• 3 Keys to Repurposing User-Generated Content in Your Social Media Strategy
• 6 eCommerce Sites With Outstanding Email Marketing Campaigns
• How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

Doing next week…

• Launching the Summer sale.
• Writing Christmas card descriptions.
• RMSP Contact Centre Solution Design workshops.
• Meeting our new Project Manager at iWeb.
• Working on Products Data Feeds to support advertising.
• More User Testing sessions.
• Ecommerce Monthly Management Meeting

Interesting stat of the week…

• Of all the visitors we had this week, 86% of non-convertors were new visitors with only 14% coming back for another look, but for the convertors 43% were new visitors and 57% returning visitors. 

In the not too distant future….

• Developing a new range of products for Schools.

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