Weeknotes #51

What happened this week…

• Launched the Summer Sale, which has performed far better then expected.
• Started developing the product range for the AllStars schools programme.
• Customer Contact Centre solution design workshops for RMSP.
• Another successful user experience testing session.
• Met with our Magento agency to talk about making project delivery more efficient.
• Reviewed a Data Integration Platform for RMSP.
• Had the Ecommerce Monthly Management Meeting to discuss projects over the next few months.

Read this week…

• Amazon’s new Spark social feed wants to be ‘Instagram for products’
• eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves
• Rapid customer service is more important than content and social communities
• Why products built by large teams fail so often
• Pinterest Marketing Tips: What We Tried & What Worked
• Eight characteristics of effective microsites
• 33 Ecommerce Strategies for Growth from 12 $1M+ Brands

Doing next week…

• RMSP Inventory, Buying and Merchandising, and Interfaces Workshops.
• Reviewing Events marketing from this year to inform planning for next year.
• Setting up Christmas cards on the Online Shop.
• Marketing planning for Christmas cards.
• Reviewing Facebook advertising for June.
• Making changes to Magento to improve the site SEO.
• More user experience research 

Interesting stat of the week…

• Traffic to the Online Shop this month has had some ups and downs throughout July. Our issues with Google meant the number of sessions from Organic Search dropped 39% compared to last year, our Summer Sale email meant that Email traffic increased 1,710%, and Social traffic increased 751%. Overall, traffic was up 72% compared to last year.

In the not too distant future….

• Selling CPR Training Kits for Restart A Heart Day

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