Week notes #51

What happened this week…

  • Launched the Summer Sale, which has performed far better then expected.
  • Started developing the product range for the AllStars schools programme.
  • Customer Contact Centre solution design workshops for RMSP.
  • Another successful user experience testing session.
  • Met with our Magento agency to talk about making project delivery more efficient.
  • Reviewed a Data Integration Platform for RMSP.
  • Had the Ecommerce Monthly Management Meeting to discuss projects over the next few months.

Read this week…

Doing next week…

  • RMSP Inventory, Buying and Merchandising, and Interfaces Workshops.
  • Reviewing Events marketing from this year to inform planning for next year.
  • Setting up Christmas cards on the Online Shop.
  • Marketing planning for Christmas cards.
  • Reviewing Facebook advertising for June.
  • Making changes to Magento to improve the site SEO.
  • More user experience research 

Interesting stat of the week…

  • Traffic to the Online Shop this month has had some ups and downs throughout July. Our issues with Google meant the number of sessions from Organic Search dropped 39% compared to last year, our Summer Sale email meant that Email traffic increased 1,710%, and Social traffic increased 751%. Overall, traffic was up 72% compared to last year.

In the not too distant future….

  • Selling CPR Training Kits for Restart A Heart Day