Weeknotes #62

What happened this week…

• Began taking donations without having to place an order.
• Launched product ads on Facebook.
• Set up a high level project reporting dashboard.
• Began reviewing the future Ecommerce strategy.
• Began advertising Christmas cards on Instagram.
• Tested hourly order files to support selling on Amazon.
• Worked on Order Status Updates for customer emails.
• Analysed Sessioncam footage of customers using the Online Shop.
• Product development to increase our clothing range.Photo shoot for CPR Training Kits.
• Sold our first CPR Training Kit.

Read this week…

• The growing role of Amazon in the customer journey
• What are the differences between E-Commerce Fulfillment and Drop-Shipping?
• One Touch Ordering Becomes Available To Magento Merchants After Amazon Patent Expires
• Guiding Principles to Maximize Chatbot Retention & Engagement
• 9 Get-it-Right-or-Regret it Areas of Dropshipping, and How to Ace Them
• The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

Doing next week…

• Preparing marketing for Restart A Heart Day.
• Working with the Social Team to launch the Facebook Shop.
• Writing requirements for integrating Magento and Qubit to enable us to do visual testing and personalisation on the Online Shop.
• Reviewing marketing opportunities from the main BHF website.
• Analysing customer research and more competitor analysis for Ecards.
• Testing automated Weekly Finance Files.
• Creating workflow process maps based on Interface Design Documents to describe how some ecommerce processes will work with RMSP.

Interesting stat of the week..

• This year so far, email marketing has provide 10% of revenue, and is our best performing acquisition channel with a Bounce Rate of 36% and a Conversion Rate of 4.6%.

In the not too distant future….

• Integrating products we sell on Ebay into the Online Shop search results.

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