Had fun doing some user journey mapping. It’s one of my favourite tools and never fails to lead to some aha moments of the things we miss when we try to think about the parts without seeing the whole.

Joined a research presentation. Was disappointed. I realise I’m blessed/cursed with the kind of brain that sees causal connection easily, and sees when it doesn’t exist, so it’s easy for me to spot when conclusions are made up and not directly the result of the research. Maybe everyone is just guessing.

Chatted about SEO and how as the tech has gotten more complex the best practice has gotten simpler. Create really good, user-centred content and the rest will take care of itself. (Of course, having a high authority domain and excellent brand expertise doesn’t hurt either)